Late night TV: Hijacked by infomercials

I'm more of a night person,and being so I find that most of my free time is after hours when everyone goes to sleep.With nothing productive to do during that time,I turn towards the idiot box for some quality entertainment.It was during one such exercise that I came across the world of infomercials.Almost all the major channels are hijacked by these infomercials during the late night slot.Although i never bothered to stay up and check till what time these never-ending commercials go on,It was on till 3am before I lost patience and fell asleep!
My tolerance level is quite high and i can usually gather the patience to withstand a lot of irritable stuff(having a younger sibling helps in this regard).But the kind of infomercials and their style of advertising is so full of utter nonsense that even I started to squirm in my seat.After a point,I decided to sit through it and rant about it in my blog(Reason:Recession,nothing better to do).
Almost all major TV channels had given their late night slots to these so called infomercials.Although it does make sense in a business point of view(in terms of revenue generated from ads),I wish they had the sense to realize that there are people tuning in even during the night time. The channels that air these commercials run disclaimers warning that 'the following program is a paid advertisement so as not to mislead the viewer.
But most importantly,this kind of unmoderated kamikaze style advertising tend to dilute the brand image of the channel telecasting it,I lost respect to a couple of so called 'educational' channels this way.
Coming back to the topic,Infomercials are long-format television commercials, typically five minutes or longer. Infomercials are also known as paid programming (or teleshopping in Europe). Originally, they were a phenomenon that started in the United States where they were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.) --- outside of peak hours. Some television stations chose to air such programming as an alternative to the former practice of sign-off. By 2009, most US infomercial spending is during early morning, daytime, and evening hours. Stations in most countries around the world have instituted similar media structures.(Source:Wikipedia)
Most of the ads that they are in India are the dubbed version of the US/UK ads in vernacular languages.The lip syncing and the translation can be hilarious.The locally produced ads aren't that better off either,they are equally funny with their presentation. The products that are sold through this channel includes shoe soles that claim to increase your height to slimming equipments to tone your bodies.Not to mention the 'discounts' and 'freebies' that they have to offer if you place the offer 'right now'.
Although I agree that I have no authority to judge the validity of their claims without trying them out,I am not in favour of such forms of aggressive advertising that encashes on people's shortcomings.Most of these ads,start off with underscoring people's shortcomings and making them sound as if one's life revolves around it and is responsible for all of their miseries.Then they introduce their product as the magic wand that drives all of these miseries away.The tall claims and effectiveness of the product is backed up against a number of 'real life' narrations.
Here is an interesting take on the pitch lines uses by these commercials (Source:Wikipedia)

• "Would you pay..." (lists large and outrageous amounts that quickly decline before the announcer rejects the past prices and hypes the lowest price possible)
• "This revolutionary product..."/"Introducing the revolutionary (product)"/"It's truly revolutionary!"
• "Are you tired of..." (announcer goes into list of faults of other similar products, which are avoided or solved by their product)
• "But wait!", "But wait there's more!", or "But that's not all!" (after pitching one deal and before pitching another, better deal. For example: "But Wait! Call in now and we'll knock off one payment/make first payment for you and add (product)"
• "Supplies are limited, and this deal is available for only (number of minutes before end of program)..." (Note that these supposedly time-sensitive deals are usually not time-sensitive, as these infomercials are almost always videotaped, and air at different times on many stations nationwide.)

Now imagine all this in Hindi and it gives you the content being churned out by the domestic players(with equally bad actors).
I'm not against infomercials,as it gives you an oppurtunity to get to know our product and make a decision from the comforts of your home.But I wish it was limited to that,instead of this 'your-world-is-going-to-end-without-this-product' approach thaat is widely telecasted.In addition to this,these ads must be monitored for false claims to prevent the gullible from getting cheated.

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